The regions of Allgäu (Bavarian Swabia), Franconia, Upper Bavaria and East Bavaria combine to create the perfect holiday destination for national and international travelers.

Bavaria offers a landscape of stunning beauty, pure country air and intact nature, cultural riches, a wide range of year-round sports and leisure facilities together with a great selection of hotels and restaurants for every taste, purpose and pocketbook. No matter whether you plan a family vacation, wellness or active holidays or a business trip, here in Bavaria, you will find what you are looking for.

In Bavaria, old traditions and customs are still cherished; indulge in a plethora of festivals, Bavarian hospitality and regional wining & dining - the choice is yours! It is the wide range of activities and a great variety of attractions that make Bavaria what it is, a destination for visitors of all ages and interests. Striving for the future without loosing track of the past - that´s what Bavaria is all about.